We are officially “live” here at The SoVerve Blog. Welcome, and I am so excited to have you join me. When I launched my business in February of 2016 and didn’t build my website until August, everyone was in a sheer panic, and now launching this blog. At first, I didn’t know whether I would be blogging for business again, but I quickly realized I needed to. So, here we are! Keep reading to understand a little bit more about why I chose this launch strategy over the norm.
First, allow me to reintroduce myself. I’m Stephanie, CEO & Marketing Director behind SoVerve Marketing Group. You may know me as simply “soverve” on social media, where I have been blessed to grow a community within my niche market of small business owners. I’ve been blogging on and off since 2002, and while there are so many fun new ways to blog and even market your blog, the gist is the same; you have to write great content. I am hoping to provide you with just that, as I have done so for the past eight months through my various social media platforms.
Why the wait?
So that leads us to why I decided to wait for all of the above. Well, I wanted to build a community behind me of course, and the strategy worked. It worked so beautifully that sometimes I still cannot believe I got away with it. I certainly wouldn’t recommend any of my clients do this unless they have other streams of income because not having a website or possibly even a blog to market your services is a huge risk – but more on that in a later post. The truth of the matter is, it is a lot of work to build your community.
There were many tweets, retweets, hashtags (I’m looking at you #FollowFriday), and Facebook Groups involved. I started creating a strategy for months before I even launched SoVerve and hoped to have the backing of the community I had created for myself in order to propel a successful site launch and now this blog. Strong, sound, content had a lot to do with this as well. I don’t want to undermine my own knowledge in my field, but I want to make the notion of community building very imperative. You will find it is something I speak on a lot, so be forewarned.
What I found were women in business who understood my voice and respected my points of views on various issues surrounding small business ownership and digital marketing. That last part was very encouraging because as you will notice, I have very strong opinions on these topics. I have been subconsciously using Instagram as a microblogging platform, but not really convenient as it limits my SEO. That is how the idea of blogging again came to fruition.
What you can expect…
Some of you are familiar #TheSoVerveWay Newsletter, but the vast majority of you have come to know SoVerve through various social platforms. Therefore, you are familiar with my tone and topics category. For those of you who are new to SoVerve, in this blog, I will be covering on topics related to digital marketing which includes content marketing, email marketing, and social media marketing.
My hope is to take various aspects of #TheSoVerveWay Newsletter (of which nothing will change, right down to its schedule), our various social platforms and expand upon them in a way that continues to shed light and understanding on these topics. I see a lot of confusion online when it comes to digital marketing and online strategy. With all of the extensive information provided on the web, there is still room for more answers. I am here to provide an additional perspective to these answers.
Occasionally, I’d like to have some guest bloggers who are, you guessed it, members of my tribe and experts in their respective fields. Although for now, I will be authoring the blog solely by myself. As for posting schedules, my community has come to know me for being extremely consistent in everything that I do. So, I have decided that you should expect a new blog post every two weeks. This may change depending on workload and client obligations. Be sure to check my twitter feed occasionally for any updates, which will be pinned to the top!
I welcome any feedback that you may have, comments, and any post ideas you’d like to see. If you would like to collaborate with me, you may contact me with further details.