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Growing your business online is hard work, as is growing your social media presence. Email marketing and blog writing are amazing marketing tactics to share your content on. Curating content to share requires a hefty amount of research. And yes, sometimes it is hard to think of new and exciting topics to discuss. Today we will tell you about some very helpful content marketing tools. We will talk about a few sites to find new and reliable content daily, tell you where to store these articles to reference from any device, and cover what applications to use to schedule your content to share with your audience.
There is an endless amount of content available right at our fingertips than ever before. But not all websites provide the same amount of published content consistently. It doesn’t matter what field you are in; staying updated with the latest and greatest information is vital. Below are a few of our favorite websites to do that.
Zest is an amazing application to take advantage of. Currently, it is only available on a desktop. It’s more than a content-sharing platform. Marketers use it to follow each other, see the content they suggested, saved, and share. You can personalize your feed and your content through marketing tags. Discover the best of the best through Zest. Search through their database of published articles, audio, and video. You can organize your feed, and group them by shared content, clicked, or recently published.
BrandMentions is an amazing resource to incorporate into your content research strategies. They focus on skimming through the internet, looking for all mentions about anyone or anything. We know you will be quite surprised at what they have to offer. Use BrandMentions to track brand and media monitoring. Other features include competitor spying, reputation management, and web and social listening. It’s an indispensable tool for measuring the success of your marketing campaigns. Their pricing plans start at $49/ month. Remember, this is an investment in your business’ success.
Flipboard is a content curation platform that allows users to discover and curate articles, news stories, images, and videos from around the web. It is available as both a mobile app and a web application. One of the main benefits of Flipboard is its ability to help users discover new content based on their interests. The platform uses algorithms to suggest content users will likely find interesting based on their previous activity. Users can also manually search for specific content and add it to their Flipboard magazine.
Now that you have discovered some amazing platforms to find valuable content on. You’ll have to figure out where to save them and then where to find them again. That’s the hard part. Gone are the days of being unorganized. Thank goodness for these programs below! At any given moment, you can find your saved articles in one simple location, whether on your mobile, tablet, or desktop. Here’s another tip: group your articles into similar topics to be located faster.
Pocket is a clever application and easy to use. It is available for use on your phone, tablet, and desktop. Because you never know when you will need to use content years from now. Pocket’s Premium plan is a Permanent Library for $5/ month. It keeps a personal backup of all the articles and web pages you sav, and they are accessible even if the original page changes online.
At SoVerve, we love and use all these applications we discussed today. GSuite for Business has a special place in our hearts for many reasons. This platform offers many features, and investing in this application is worth your time. We sleep well knowing that Google always has our most sacred documents protected. Google’s Business Plan offers an enhanced office suite. Including unlimited storage and archiving capabilities for a mere $10/ month. Use code: Y9GNEUMNY3N9X4L for an additional discount.
Instapaper is a content curation tool that allows users to save articles, web pages, and other content to read later. It is available as both a mobile app and a web application. One of the main benefits of Instapaper is that it allows users to read content on their schedule. Instead of being distracted by interesting articles during the workday, users can save those articles to read later when they have more time. This can help users stay focused on their work while ensuring they don’t miss out on important content.
Content marketing tools have advanced over the years. We mentioned earlier some of the more reliable platforms to research new content, and we gave you some great tips on where you can store this content to reference later. Now we’ll focus on how to share this valuable content with your audience. Consistency is key to staying at the forefront of your audience’s mind. The only way to stay true to this concept is to embrace the practice of scheduling your content. There are many programs available to use.
Schedule and share your content on all your social media platforms. Attract new followers and boost your traffic. You can schedule your posts and use its platform as a one-stop shop to engage with your Instagram audience. Their analytics feature will track your success. Integrate this platform with other applications you are currently using. SocialBee offers a variety of plans. At SoVerve, we use have countless different platforms, from Planoly to Buffer and Sendible to in-house but recommend SocialBee for smaller teams or marketing accounts with a high focus on Instagram as a stand-alone platform. It is also inexpensive, which is why it is one of our favorite content marketing tools.
Missinglettr has quickly become one of our favorite tools here at SoVerve headquarters. In such a short time, many of our clients have seen a massive return on signing up for the service through our Content Marketing packages. The gist of Missinglettr is quite simple; with it, you can automate your blog content via social media campaigns over a year. This makes the service invaluable to us and our many content marketing accounts. We recommend it and encourage you to check it out! With monthly plans starting at $10/ month, you cannot go wrong!
Mailchimp is one of the most recognized for its amazing automated marketing features. It also offers a landing page builder and a newsletter campaign builder. Creating weekly or monthly newsletters is the best way to share valuable information. Whether selling products, sharing big news, or telling a story, you own your email list. Take advantage of creating the campaigns that best suit your message. Mailchimp integrates with all the major e-commerce providers. Use your purchase data to send personalized campaigns and understand how your marketing will affect your bottom line. They also offer a few plans. We recommend that you start using a lower-tier plan first.
Generating Stellar Content
We hope you have learned something new from this post. We have provided you with so many helpful applications. Use these content marketing tools to research new articles, videos, and images. Store them in a single location for quick access. Schedule and share them on your social media platforms. There are more content ideas than you’ll ever be able to create.
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