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Email marketing is still the best way to engage potential customers and clients and with the help of social media and email marketing programs like MailChimp. Your email list is gold. You own it. You control it. And you create every aspect of it. Email marketing isn’t only about sending newsletters. Use it to send your email contacts promotions, discount coupons, events, and more! Include these as part of your email marketing strategy. Promote them on your social media platforms leading them through your sales funnel. Below are a few ways social media can fuel your email list.
1 | Utilizing the “Pin to Profile” Function on Social Media
Believe it or not but Pinterest actually plays a huge role in helping you grow your email list. Some may consider it a female-dominated platform, but it sure does have a TON of useful content on it. Feature your social media posts as a pinned post on other social media profiles. Select a post to “pin” at the top of your timeline by using the “Pin to Profile” function on social media platforms. This means it will stay in a fixed position even after you add more posts to your page.
Your pinned post stays active for 7 days unless you unpin it before then. The pinned post can include an offer or something of value in exchange for a like or their email address. Your post can also be a welcome image or video that introduces new visitors to your page. The next time you promote a webinar or an online/ offline event, use an image as your promotional banner. Then pin it to your page.
2 | Utilizing Instagram Stories
Instagram stories are the newest feature on Instagram. Did you know you can use Instagram stories to grow your email marketing list? Post your Instagram stories as images, videos, and live streaming videos. You can also customize and decorate your stories with emojis, text, and fun decals. These stories are available to watch for 24 hours. Select any story that stands out to your audience and high light it under your profile bio.
Instagram stories are a great way to showcase some behind-the-scenes content. Give your audience a sneak peek of new products or an exclusive feature they can’t see anywhere else. Show them anything that will entice them to want to learn more. All you have to do is include your newsletter link into your story. Make it clear to your audience, through your images and videos, why they should visit your web page. Will they learn about more features, see this seasons new clothing line, or check out your new service? Give them a brief description of what they can look forward to reading about in your newsletters.
3 | Utilizing Webinars
Webinars are becoming more popular with entrepreneurs, solopreneurs, marketers, and small business owners. They use webinars to increase their traffic to their websites but also to grow their email lists. Using webinars as part of your social media strategy is a great tactic to growing your email list. Incorporate your webinars into your editorial calendars to build excitement in your community. The reach you can gain through video can be huge for your business. It is also a free way to deliver your content to those interested in your business. Webinars hold the attention of your audience the best. They tend to listen better, take notes, and have an interest in your image slides.
Webinars are a budget-friendly strategy to add to help you grow your email list. You only need are a few items to get you started. A pair of headphones with a microphone. And a slide presentation program like PowerPoint or Google Slides. Hosting a webinar will allow you to connect with your audience on a personal basis. You will start to build a relationship with your subscribers. Webinars are a great way to show the personality of your brand.
4 | Utilizing Giveaways and Contents
Social media is the perfect place to host a giveaway or contest. You can get creative with this option too! Start building the excitement of your giveaway through your posts. Give your audience enough time to engage and prepare for the contest before it will start. This could be a week to a month. Let your followers know you are promoting your giveaway on other social media platforms. Write down all the steps you want your entry contestants to take and what you want them to see. Here are a few:
- Design your online giveaway page
- Giveaway Prize
- Beautiful Design
- Countdown Timer
- CTA Buttons
- Want to collect even more emails, create a share incentive pop-up
- Example: Share on Facebook for 2 extra entries
- Set up your auto response email
- Schedule and send your social media posts
There are lots of people out there who love a great challenge! There are also lots of business owners who love to grow their email lists! We’d say that is a match made in heaven. First, your prize must be something amazing, something they can’t refuse. Start by jotting down some of your best ideas. Your prize should be free and not discounted. After all, that’s the point of a giveaway, right? Here are a few amazing prize ideas. A business audit, 3 one-hour business growth strategy calls, a branding package, or a copy of your book. Your prize must bring value to your audience no matter what type of product or service you offer. Also, think about how much time a package will take and how much money you may lose out on.
5 | Utilizing Live Streaming
Live streaming on social media is nerve-racking for many people. Live video requires you to practice to feel comfortable in front of the camera. Talking on a live stream will show all your vulnerabilities versus a recorded video. Start by creating a private profile account to use to practice conducting live videos on. Only you can view your streams. After a handful of times, you will be a pro at talking in front of a camera. Live video streams need to have interaction with your audience. Acknowledge each person’s comments and ask questions to help stir up a conversation. You must also consider your surroundings from the backdrop to family members at home.
There are a few things to take into consideration before you decide to start a live video stream. Because it’s a live video, you want to make sure that you have the largest audience as possible. This can be accomplished through building awareness through your social media posts on each platform you are active on. Your live stream will send your followers a “live” notification as soon as your stream begins. Timing is everything. Analyze the most active engagement time-frames on your platforms. You can even ask your audience through a survey on what times work best for them to watch will save you a step.
Bringing Your Social Media Profiles Around Full Circle
Content marketing and social media marketing are great ways to marketing your business, but nothing will generate leads quite like growing your email list. You will generate more followers and subscribers by fully optimize your social media profiles and using them to their fullest potential. Growing your email marketing list and nurturing your subscribers is truly an ROI you can always count on. Email marketing consistency is key to staying at the forefront of their mind, so make sure that you are being consistent in your efforts and giving the process time to work.
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