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Having a podcast is a great way to give your business a voice. Sure, you can share content on social media and in blog posts, but a podcast creates a deeper relationship with your audience. You can delve into ideas more, get a range of guests on, and develop a community that’s truly engaged with your business.
So, you’ve created a great podcast; now you need to market it. Aside from having a stellar show (check!), promoting your podcast on social media is one of the most effective ways to build your listener base. However, advertising your podcast on social media can be an overwhelming task.
Instagram offers the highest engagement rate among social media communities, but because it’s a visual platform, it can be hard for podcasters to find a way to promote audio content. Thankfully, platforms like Instagram can be easily conquered with the help of third-party applications like Wavve.
So, how can you leverage the power of Instagram for your podcast marketing? Have a look at our top tips and tricks!
Tip #1: Integrate your podcast into your grid
We know that your Insta grid is all about the visuals, but you can still make this work for your podcast marketing. Use your business’ Instagram account to post content that generates interest in your podcast. These can announce a new episode, showcase your latest guest, or be an image that relates to your discussion.
Your posts should complement and highlight what your podcast is all about. Don’t forget to pay attention to aesthetics. Use photographs, images, or graphics that help you stand out, but that is also cohesive with your brand. Think about what your audience wants to see and choose podcast posts that chime with their needs.
What other things could go on your grid? Any big announcements should be there as well as on Stories (more on Stories later!). We also love the idea of using particularly appealing quotes from your latest episode to reel in listeners. Create an attractive post showcasing the quote; it’s a great way to encourage people to listen to the rest!
Tip #2: Use Instagram Stories
You know that we love Instagram Stories. They’re the ‘special sauce’ that takes engagement to a new level and allow businesses to be more spontaneous and creative with their content. So what better way to promote your podcast?
Stories are a great way to create a visual narrative. Storytelling helps your followers connect with your messages. That’s why using your Instagram Stories to share information, tips, and previews from your podcast will generate interest.
Something we love to do is tease upcoming episodes, especially any special guests, on Stories. Share a photo of you and your guest recording or a quote from the episode to get people eager for more. Behind-the-scenes snippets also add a personal touch, especially when they feel off-the-cuff.
You can also use stories to share what other people are saying about your podcast, perhaps with a little ‘thank you’ added on. This kind of podcast marketing imitates word-of-mouth marketing, which people trust more. It’s proof of the success of your message.
Tip #3: Link to the latest episode
The most obvious way to use Instagram Stories is, of course, to include a direct link to your podcast or latest episode. As you announce your newest episode, add a ‘listen now’ call to action so that swiping up will take them to the episode and they can start listening immediately.
Amazing, right? The only issue is that to gain access to this feature; you need at least 10,000 followers. If you don’t have the followers (yet!), don’t worry. Firstly, it’s about quality engagement, not quantity. Second, there are other ways to link to your podcast.
Podcast marketing 101 is to have the episode link in your bio. Then your posts and stories can include a ‘link in bio’ call to action. But everyone is listening on a different platform, we hear you say, so do we have to put tons of links in our bio to cover all bases? Luckily, with Wavve, you only need one.
Wavve Link directs fans to a mini-website for your podcast. Here, they can choose their listening platform and subscribe, so they never miss future episodes. It all automatically syncs your latest material, saving you the hassle of continually re-uploading.
Tip #4: Include audio snippets with Wavve
It might go without saying, but the number one thing that’s going to make your followers want to listen to your podcast is: to hear a bit of your podcast. Make this visual medium work for you by using Wavve to create some ‘snackable content’ that will get your followers hungry for more.
Wavve makes it super-easy to extract a snippet from your show and combine it with an eye-catching photo or visual. Adding soundwave animations grabs attention as people scroll; they’ll notice there’s a video playing and want to listen in. The software also automatically gives you a transcription of the audio, so adding a caption is easy as pie.
With a free account offering up to a minute of video free every month, using Wavve to help with your podcast, marketing is a no-brainer. You want to keep your audio clip short and sweet (remember that people’s attention spans are tiny nowadays!). As it will be a precious moment from your podcast, people will want to listen more; so don’t forget your call to action!
These simple tips will make your podcast marketing much less daunting – leaving you more time to create that magic content!
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