Instagram Stories: The Secret Sauce

Digital Marketing, Social Media Marketing

At SoVerve, we like to believe that Instagram as a quintessential platform that every business must utilize, alongside Facebook! The social media platform had come a long way from when it first launched back in 2010, and it has only gained in popularity due to its photo (and video) sharing capabilities. Due to its diverse usage, Instagram has become one of the most popular social media networking sites used worldwide. With a user base growing by the millions over the past two years, Instagram marketing is one of the most popular outlets for digital marketing. This fact is even more evident in the density of both large corporations and small businesses who have taken full advantage of the platform.

With the help of platforms like Instagram, engagement and marketing have increased the ability for brands to reach users across the globe. Since releasing Instagram Stories, we can now consider the application to be one of the best PR tools your organization can utilize, and it is right at your fingertips. If you are a brand, the list of reasons why you must start using Instagram Stories is endless, but we’ll get into that a little further along in the article.

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Instagram Stories take engagement to the next level. It’s a creative feature that helps increase excitement and initiates more interaction amongst its users. These “stories” are essentially 10-second mini slideshows that can include a mix of photos, graphics, and videos. These slides work as “creative” content you can share with your followers and are easy to consume via Stories rather than the Instagram Feed. An added feature that stories offer is having the ability to apply image filters, text, hashtags, geotags, GIF’s, music and much more; all of which makes this an essential marketing tool to expand your content reach on social media.

Unfortunately, these IG Stories (as many now refer to them as) are only available for 24 hours but don’t be discouraged by that because every day you can bring something new and exciting to share with your audience. Stories are a great way to humanize any brand, and show your audience there is a face and personality behind your words of wisdom. Below we are giving you three reasons to embrace this unique format.

Education With a Hint of Entertainment

Instagram’s users have chosen this platform for various reasons. They use it as a form of entertainment and as a place to connect with other like-minded individuals. As we already know, it’s a great way to share photos and videos, yet any consider it to be a place to learn and collaborate with others. Instagram Stories can be used in a formal or informal way, which only makes it that much more appealing to small business owners. Overall, Stories are a great way to strengthen the relationship between you and your audience. However, it goes beyond that, because they are a great way to deliver valuable information and educate your followers. Incorporating fun and entertainment into your stories will always be a welcoming surprise.

This element of surprise is the best reason to use Instagram Stories for entertainment purposes. The goal is to encourage your fan base to continue to watch your Stories on a daily basis. Let your brand’s personality shine and start by using applications like Canva for Business to create eye-catching graphics. Moreover, you can utilize video snippets to break down the “screen barrier” and get more personal with your audience. If you’re feeling brave, hop on for a quick Instagram Live video chat to share your most useful tips and tricks or if you’re looking for specific answers to a question, try posting a survey. These surveys are a great way to get to know your audience a little better and have a little fun at the same time.

Instagram Stories: The Secret Sauce - SoVerve Marketing Group

Providing Sufficient Behind The Scenes

Showing your followers what’s happening behind the scenes is a great way to show your audience what it’s like to work with you or buy from you. By doing so, you are humanizing your brand and creating a powerful bond between you and those that follow you. We’re talking about showing your followers who you are as a brand. Did you have a kick-ass collaborating session with your team? How are you preparing for the new quarter? Did you go above and beyond for a client or project? Examples like these are what we mean by bringing your audience behind the scenes. To them, it opens up a new door of curiosity about your business.

Social media marketing goes way beyond putting money into ads and creating posts. If your audience doesn’t feel a connection with your brand, they will not take the necessary steps to inquire more. Remember by showing personality you are humanizing your brand and your business. By getting your remote or in-house team involved you will also create an added layer that fits into your storyline beautifully. The more the audience knows about who they are doing business with, the better. Get creative and start delivering value today!

Creating an Intentional Posting Schedule

Creating an intentional posting schedule is the only guaranteed method for staying consistent. Social media waits for no one, and if you stop creating consistency in your business, you will be vulnerable to allow your competitors to move into your arena. If you miss the opportunity to engage with your audience, because you are too busy creating content, you will fall deeper and deeper behind and lose valuable traction. While many popular applications like Buffer will guarantee your posts are published at the best possible times, these applications do not yet work with Instagram Stories.

A simple, yet effective strategy is to look at your content calendar and create Instagram Stories content that will reinforce the content that you are already providing in your feed. If you are running a segment on a specific content theme in your feed, then you can create additional – remember to remain fun and authentic – content for Stories. Think ahead and plan your content for the week or month. If you are out on the town, think of Instagram Stories inspired posts that can help you reinforce the delivery of your message.

Level Up Your Social Media Game

We hope that you found these tips informative. Our goal if for you to take your Instagram profile to the next level. Instagram Stories is a game-changer, and with the release of Instagram TV, it’s even more apparent that you need to continue utilizing Instagram to your benefit! Bringing out the personality of your brand means you will not only gain the trust of the consumer but also their sales.

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