Facebook is the perfect community-building platform for like-minded individuals. Corporations, small businesses, entrepreneurs, and solopreneurs – all come to Facebook with the hopes of growing their community. The benefits of incorporating content marketing and engagement in this platform are outstanding, since this platform attracts a huge crowd, businesses tend to start using Facebook before other social media platforms.
Facebook is more than your typical social media application. They are well known for their community-based groups. Business leaders created these groups which include entrepreneurs, small business owners, and many more! Facebook groups are very specialized. The goal is to keep conversations focused on a particular topic of interest. They are a place where people can come together to collaborate, learn, and teach others. There are many groups available for you to join. While most are open to the public others are for closed for private members. Start by looking under the Explore tab on Facebook than scroll down to the Groups section. Search groups that are near your location, business type, trending, or technology related.
Join groups that align with your niche market and business goals. This is key to gathering content ideas needed for writing. When you listen to the community members within each of these groups. You will notice they are a great source to generate some pretty amazing content ideas from. Before you join any groups. We will give you some helpful tips on choosing which Facebook group is the right one for you and your business.
Joining The Right Groups
We know it’s easy to join many groups because there are so many to choose from. We recommend starting with 2-3 groups that fall into your area of expertise. You may find yourself feeling overwhelmed when joining too many groups. The members of these groups are there to learn. Be polite and helpful without trying to make a sale. So how do you find the perfect group?
Groups Within Your Niche
It’s important to have a well-defined niche or buyer persona when searching for groups. This will ensure you discover the needs of your target audience. Creating your niche market will assure you understand who will enjoy the services and/ or products your business offers. Write down your client’s demographics. These should include gender, age, location, salary, and marital status. Add any other descriptive characteristics you may feel are relevant to include. Once you have defined your list, you can search for any Facebook groups that fall under that umbrella.
Facebook has phenomenal search engine capabilities. The social platform helps users find products and services. Their popularity helps millions of businesses get found. Start by typing your niche market name into the search bar within the Facebook app. This can be on your mobile or desktop. There will be a few categories such as top suggestions, local groups, and more suggestions. Facebook suggests groups you might like to join. It’s based on previous pages you’ve liked, groups your friends are members of, similar groups you are a member of, and groups that are near you.
Groups Your Audience is In
When viewing the list of groups, you can get a feel for how active they may are at least from a numbers standpoint. You will see how many members have joined and how many average posts get posted a day. Click on the group name and you will see a brief summary in the about this group section. This area describes what you can expect to read, hear, and learn about. Before you join take a look at the members of the group. Click on their profile pages then assess their demographics. Once you have a solid foundation of knowing who you are talking to then go ahead and join.
As you scroll down you’ll see a set of rules. These are very important to follow. When you have a large group of people joining in on a conversation, it’s easy to get off topic. Introduce yourself. Give a brief summary of your business, who is in your niche market, and include a link to your website. The purpose of joining these groups is to engage daily. Get a feel for the types of content and questions that are being asked.
Track Group Content
Not all groups have the same amount of engagement. Many are very active where it’s easy to get overwhelmed by the number of posts coming through every day. And your content can get lost amongst the crowd as well. Then there are other groups who have not gained any attraction. Tracking posted content will help your understanding of the culture within each group. Keep your focus on the questions asked. This will lead to organizing your thoughts to ask your audience questions.
Paying Attention to Questions Asked
Upon joining a new group it would be beneficial for you to listen to the conversations taking place. An engaging group going back in forth in conversation promotes strong engagement to pay attention to. Scrolling through posts and comments will help you gather a range of information to a target your audience. Taking part in discussions and answering questions, will help to establish your account as an authority. This will draw Facebook users to your brand and will grow your network.
Start by searching within the group for keywords or hashtags that are relevant to your niche. You will find questions that may need your expertise. Without throwing in your sales pitch, help answer their questions. If the group rules allow for sharing business links, attach a link to a blog post you may have already written. If it is not allowed to promote outside material then kindly share your link via direct message. Start building these relationships through helping others succeed.
Asking the Right Questions
Wording your questions the right way to encourage engagement can be tricky. There is an art to researching and asking the right questions. Research a question by using a hashtag or keyword in the search bar.
You can ask questions that are very general that will offer many ideas you can expand on. Start with something like, What is your biggest struggle you face when…? What would you like to accomplish in the next 90 days? Take a look at the comments on many posts. You will often find hidden questions that someone may be afraid to come right out and ask. You have the ability to save posts that interest you. This is a fantastic way to stay atop of that particular conversation. These are a few ways to use the information that is already at your fingertips. Most of the work is already done for you. Use this content to build your editorial calendar and schedule your posts.
Everyone develops writer’s block at some point or runs out of ideas to write about. Facebook has a following of individuals who are eager to learn and offer their expertise. It has search engine capabilities to help you search for groups who align with your niche. Researching each group and its members will guarantee you are targeting the right audience. Many content ideas will come from reading posts. Follow conversations by checking the comments sections for hidden questions.
Using Facebook groups to generate content for publishing will escalate to much more. Ultimately, the bonus of using Facebook groups means your content is validated and there is a demand for it. The key to developing must-read content is knowing where your audience is hanging out. Building relationships with them outside of this application will prove you can provide value.