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In digital marketing, email marketing is one of the few channels of marketing you actually own and have complete control of. Value your every individual on your email list. Protect it, connect with it, add value to it, and grow with it. Building and utilizing your email list to its fullest potential will guarantee you see results in your ROI if done correctly. Email marketing consistency is the key to ensuring the success of your online marketing efforts. Businesses that have the best results in generating leads and sales show they are consistent in their marketing efforts. They are sending clear and consistent messages to clients. In other words, building these relationships takes time to strengthen.
Email marketing is versatile and a fantastic way for staying in touch with a highly relevant audience. The consistency of your emails will not only drive traffic to your website, it will increase visitors to your online store. Using a campaign building application like MailChimp will walk you through the necessary steps to creating the perfect email marketing campaign. Below are just a few best practices for maintaining consistency within your email marketing campaigns.
1 | Encourage Sales
As a business owner, the number one common denominator is, you need to maximize your profits by increasing your revenue through converting more customers into sales while decreasing your spending costs. Email marketing is not only cost-effective to use, but you can initiate a sale in such a way as to not be too sales pitchy. Your email marketing strategies need to be consistent in order to generate leads and lead conversions before you will start to reap the rewards and results of your hard work.
There is no better time to start growing your email marketing list than today. Investing in your subject line is the first line a defense to entice your contacts to read what’s inside. This can include a promotion, a special gift, or just some good reading material. Once inside, pour your heart out into providing content your audience will benefit from. Include a mix of enticing offers and problem-solving reading material. Decide exactly which action you would like your readers to take and add a clearly designed Call To Action (CTA) button in your email. Whether it’s signing up for a free ebook, making a purchase, or downloading a file. If you do not provide a streamlined action for your readers to take, you can consider your sale a loss. Your message should be simple and easy for the reader to follow.
Guiding your readers through lead funnels will ensure they land on the exact service, product, or contact page that relates to the material they are reading. Be sure to include clickable images and videos. These are great ways to personalize your content or show off some products. There are many websites that provide stock images which you are free to use. At SoVerve, we love to use Haute Stock styled images. Check them out here! The holidays are a great way to boost sales through your email marketing lists, and utilizing images that cater to that season will help with those boosts. There are other types of emails you can send without being too sales pitchy as well. Start with welcoming new subscribers. Storytelling is a great way to personalize any content. You can also promote a contest or giveaway or introduce a new product. All of these efforts can lead to a potential sale.
2 | Establish Expertise
Every business owner finds themselves struggling to answer the same question “How do I best explain the value and benefit of my service or product in a believable way?” The first step is showing that you believe in your own services and/or products you provide. Show them that you are capable of providing these services. Show them why your business stands out from all of your competitors. Share this belief over and over again through your email marketing campaigns by providing examples of your expertise, demonstrate your knowledge, and share your success stories. Consistent email marketing that includes these top key points will help your clients and potential clients understand the value and benefits of using your service. When you lack consistency in your email marketing, your clients cannot appreciate the benefits you offer and therefore cannot have a full understanding of your skills, knowledge, and experience.
Establishing expertise isn’t about telling your audience you know what you are doing. It’s about being a problem solver and it has to pertain to their individual needs. Listening to your clients shows that you are paying attention to their needs, which shows you care. Reviewing analytic reports from your email marketing campaigns is a great way to get a peek into what interests them, then start to build your following campaigns from there. Don’t be shy either. Communication is a two-way street. Include some questions in your campaigns to initiate a conversation on what topics they are interested in learning about.
3 | Build Trust
Every client looks to build a relationship with a service provider that they believe will take care of them and their family long-term. Over time, as they learn more about you and begin to trust you, they will more than likely take that initial step to go from prospect to client. Nurturing these relationships is key in developing those personal connections. Trust is built when your clients have confidence you will consistently deliver what they expect. You have to earn the trust of each and every individual on your email list. Trust that you are an expert in your field and trust that you can deliver results that meet their expectations. A great way to build that trust is through consistent emails your potential clients can relate to. Your content needs to be informative, relative, and helpful. Don’t simply pitch your business, service or product. Educate them. Enlighten them. And help them without immediately and/or always asking for something in return.
If you have educated and nurtured these individuals on your email list, then the trust will start to follow. Your goal is to be “Top of Mind” for when they are ready to buy or refer you to their family and friends because they trust you. When your messages are consistently arriving in their inbox, they start to expect them. If your messages don’t arrive they begin to wonder if you are still around and thriving as a business. It is your responsibility to be consistent and build that trust without pitching your business. Show them that you are listening and care and your connections will strengthen.
Strategizing Your Efforts is Key
Creating a schedule in order to build more consistency is necessary. Build your email marketing campaigns around events you promote on social media and on your blog. They each play a huge role in your digital marketing efforts.
Using the tips outlined here should provide you with a solid foundation for establishing a successful email marketing program. It will also increase your sales, improve relationships with your clients, and keep your business busy year around. If you are already implementing these methods, then you are probably enjoying the benefits of a well-crafted email marketing program brings to your business. If you haven’t incorporated these ideas into your email marketing, We suggest you try them. You will be pleasantly surprised at what a difference they can make.
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