10 Benefits of Utilizing an Email Marketing Strategy

Email Marketing

Note: This is a post that contains affiliate links.

Our goal at SoVerve Marketing Group is to provide beneficial information regarding digital marketing processes and how they will help your business grow. We have previously discussed the importance of having a digital marketing strategy. We listed the necessary steps to be applied to build your customer persona and how to grow your following on the many different online platforms. Like digital marketing, email marketing requires tracking your progress and comparing and contrasting results to better your strategy. At SoVerve, we teach our clients the importance of utilizing an email marketing strategy before deploying any other type of strategy. The projection track should look like this: Email Marketing Strategy alongside a Content Marketing Strategy and then an SMS Marketing Strategy.

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What Exactly is Email Marketing?

Let’s first talk about what email marketing is exactly. Email marketing is the ultimate direct marketing tool, as it allows you to reach a mass audience with just a click of a button. Using online marketing as a way promote a giveaway, sell, or any form of freemium content, in return, you ask your designated audience for their email address which is added to your growing mailing list. This is the gateway to their inbox. From there, it is up to you to provide consistent, high-value, and exclusive content to gain their attention.

Growing your email lists will allow you to personalize each email and lets you speak directly to an individual with the hopes of gaining their loyalty, trust, and, eventually, their business. Customers want to feel appreciated and valued, so keeping your focus on an individual client by personalizing your emails is critical. This is why email marketing is so incredibly important to your business. You are speaking directly to your client base with limited barriers. Below we will walk you through ten benefits of using an email marketing strategy for your business.

10 Benefits of Utilizing an Email Marketing Strategy

1 | Cost Effectiveness

Email marketing is one of the most cost-effective ways to market your business. You do not need to spend funds on print or postage the way you would with other, more traditional marketing materials like magazines, flyers, and billboards. You don’t need many employees, designers, or analysts to produce your campaign. There is a small overhead to invest in software that will automate emails by the thousands. Like our favorite tool for email marketing users, Mailchimp.

2 | Micro-Targeting

Email marketing allows you to micro-target your audience to meet certain criteria that increase sales conversions. You want to be sure your audience receives content geared explicitly for them and their likes and interests. You can search your database to discover what they have bought in the past and use that to your advantage to promote items. Additionally, you can use list segmentation to create subsets of your list according to the products and services you sell.

3 | Brand Awareness

With every email sent and read, your brand is exposed directly to your target and ideal audience in what can be considered a very intimate way. You see, at SoVerve, we believe email marketing has lost its way, and many perceive it as a massive tactic rather than a way to get personal with their audience members. As per the rest of your branding efforts, remember to always keep your brand design, voice, and value in mind when creating every campaign.

4 | Measurable Data

Analytics is your way of knowing what is working and what is not. Email marketing allows you to precisely measure multiple values like delivery rates, how many emails were opened, and subscriber retention rate. You can use this information to monitor what content your customers are most responsive to. From there, you can adjust your next campaign strategy.

5 | Calls to Action

With a tempting call to action, take advantage of impulse buying. Be sure to lead them directly to the page you want them to go to and keep it simple and seamless. Email newsletters are a great avenue to promote offers and share links that take your followers directly to your shopping cart. Start to build consistent value, which will lead to your customer base keeping you at the top of their list compared to the other brands you compete against.

6 | Personalization

Make your customers feel special by having them believe your offer is exclusively for them and no one else. Speaking directly to a person by using their first name makes it more personable, much like talking to a close friend. You can include an item from their previous purchase history related to what you are trying to achieve. Personalize it by acknowledging it’s their birthday or anniversary. The gist here is to make the experience memorable and special.

7 | Sharability

Because of the lower cost and ease of use, email marketing campaigns can be sent once a week. Compare that to print advertising which is usually once a month and won’t achieve the same reach. Customers can forward and share deals and offers to friends and on their social media accounts. They are then acting as brand advocates for your business and continuing the line of promotion in a way that allows them to feel involved and part of your business.

8 | Reachability

Email marketing gives you the ability to reach thousands of potential customers around the world within seconds. It is used with social media to grow your reach and build your email list. Unlike social media, email marketing allows you to measure who is reading your content rather than scrolling past it. It takes all your efforts and creates a platform for you to exact your goals directly.

9 | Return on Investment

Email marketing has the highest return on investment than any other marketing channel. Calculating your ROI often is necessary if you want to stay immediately informed on how your campaign is doing. You can then make immediate changes to improve results instantly. According to Mailchimp, your conversion rate through emails is about 9.4%, whereas your conversion rate through organic Facebook means is about 6.2%. This makes email marketing the better bet.

10 | Ease of Use

Many different email marketing resources and software programs online allow you to upload subscribers’ information, segment lists for specific campaigns, use pre-made templates, send subscribers regularly, and remind customers of items they have waiting in their shopping cart. If you want to be different, you can create a custom template that matches your business and brand instead of a popular one.

Creating a Competitive Advantage Through Email Marketing

After reading all of those amazing benefits that your business and brand could benefit from using email marketing campaigns, it would be imprudent not to try it seriously. Understanding the success that email marketing can bring to your business and your brand is important. Implementing email marketing into your digital marketing strategy will give you a better advantage to grow in more ways.

Therefore, yes, email marketing is a vital component in many industries. Learning its benefits before you set out to create your first email marketing campaign is necessary. Like anything else in your business, you aim to see the benefits before jumping into the timely or monetary expense. Regardless, it is key that you understand the competitive advantage you will gain through email marketing. We hope these ten benefits made it easier for you to decide.

Note: This post contains affiliate links, meaning we will receive a small commission by clicking and purchasing from these links. This post is not sponsored; all opinions are our own. For more information, please visit our Affiliate Disclaimer Policy.

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