Our framework begins where any solid marketing strategy should begin: a full-scale marketing plan audit. For us, this includes our three-point processes system, where we dive deep into your analytics and numbers to understand your marketing platforms, brand messaging, product/services, and audience.

In Step 2, of The SoVerve Five-Step Framework, we focus on crafting a plan for how we will work together based on your business goals, your current resources, processes, and systems. This plan will serve as our preliminary strategic marketing plan.

Step 3 of The SoVerve® Five-Step Framework is a cornerstone of our business because it relies heavily on Content Marketing. In this step, we begin the content creation processes for your business. This involves documenting and executing on Email & SMS Marketing strategies created in Step 2.

Content promotion within The SoVerve® Five-Step Framework includes organic (and owned) forms for Content Marketing. We will uncover new ways in which to utilize UGC (user generated content) and collaborations to expand our organic reach via Email & SMS Marketing.

At SoVerve Marketing Group, we are a data-driven marketing agency. Step 5, which involves both monitoring and reporting on analytics, is how we will determine the success of the plans and strategies we've implemented. From there we continue to make adjustments by further testing strategies.